You Read About And Practiced With Concepts Concerning Target Customers And Brand
You read about and practiced with concepts concerning target customers and branding. Now you will apply what you learned to address wine and soap products.Topic 1: Branding and TargetingChilean wines are now considered on a par with California wines in many cases. Do some research for this Discussion. Then respond in a minimum of 200 words to address these questions:
What branding and target marketing concepts have Chilean wines borrowed from California wines?
What have both the Chilean and California wines borrowed from French wines?
Unit 5 Discussion Topic 2Discussion TopicTopic 2: Targeting Business Customers A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease-cutter and could be sold to industry.
Which category of business customers could they target and why?