Topic 1 Benemart A Large National Retail Chain Is Nearing Its Fiscal Year End It

Topic 1: BeneMart, a large national retail chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net income targets. The company’s marketing manager, Ed Mellon, suggests running a promotion selling $50 gift cards for $45. He believes that this would be very popular and would enable the company to meet its targets for revenue and net income. this a good idea or not

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