To Account For The Two Alternative Approaches To Persuasion Petty And Cacioppo P

To account for the two alternative approaches to persuasion, Petty and Cacioppo proposed a dual-process model, which assumes that we do not always process communications the same way. Identify and briefly describe this model. That is, identify the name of the model, and define what is meant by the central and peripheral route. Additionally, describe when people are more likely to use the central route to persuasion and when they are more likely to use the peripheral route. (e.g., what factors become more important when each route is used?). Please answer the highlight part. Thank you!

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