Menu

In The Module 1 Case Study We Will Be Exploring The Mission Vision And Values St

In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.

Case Assignment

  1. Do some research in the library and on the internet, and find the following:5 criteria that comprise good (quality) Mission statements; and
  2. 5 criteria that comprise good (quality) Vision statements.
  3. Visit the corporate website of the Coca-Cola Company, and read the organization’s Mission and Vision statements:¬†http://www.coca-colacompany.com/our-company/mission-vision-values
  4. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:Mission Statement: Is the organization’s Mission statement a “good” Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
  5. Vision Statement: Is the organization’s Vision statement a “good” Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
  6. Finally, find the company’s Values statement: Conclude your paper with an analysis of the company’s Values statement: What do Coca-Cola’s values say about the organization’s sense of ethics?

Leave a Reply

Your email address will not be published. Required fields are marked *