Identify A Media Company That Has Been At The Head Of The Innovation Adoption Pr

Identify a media company that has been at the head of the innovation/adoption process and discuss how the company’s role as an innovator in the adoption of new media technology has had a positive or negative impact on its market position.

Be sure to define the innovation adoption process in your post, answering the following questions:

  • What types of emerging media were used by this company?
  • How did emerging media technology influence business transactions?
  • Was there a premium paid for the innovations in adopting emerging media technologies?
  • What plans did/does the organization have to provide the hardware, software and support for emerging media use in the workplace?
  • What management challenges were presented by these emerging media opportunities?

Leave a Reply

Your email address will not be published. Required fields are marked *