I Am Having Trouble Answering The Below It Is The Year 2098 The Most Profitable

Hi! I am having trouble answering the below.

It is the year 2098. The most profitable soft drink on the planet Earth is Buzz Cola. (It long ago supplanted Coca-Cola as the world’s favorite drink.) You have acquired the exclusive franchise to bottle and distribute Buzz Cola on the planet Mars, where there is a large, thriving colony of humans. The Buzz brand name is distinctively superior and inimitable. The resource-based view of the firm implies that your acquisition is likely to lead to sustained competitive advantage in the Martian market and thus increases the wealth of your firm’s shareholders.¬†Explain if this statement is true or false and give your reasoning.

Thank you!

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