Case study analysis | Marketing homework help

Read the case study about the Royal Bank of Canada(CASE.pdf).Your focus in this discussion is people and talent analytics.

Answer the following questions(single space one page):

  • What business problem was being addressed in this case? That is, how were managerial and business unit effectiveness tied to firm success or failure?
  • What KPIs were identified for the project? Do these align to the business need?
  • What data was captured and what insights were elicited from this data?
  • How were insights converted to action for the organization?
  • How was the impact measured? Was the project successful?


Approximately 250 words